If you haven’t used them before, the attribution models inside Google Analytics can be confusing, daunting or a mixture of both. So what the heck are they and why should you be using them? Great question! It’s all about how you attribute the conversions on your website to your marketing channels. Let’s say someone clicks […]
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Display ads with location extensions can help drive foot traffic to your stores—closing the loop between your online display ads and your offline sales. This article explains how to create ads with location extensions on the Display Network. For instructions on how to use location extensions on the Search Network, go to Use location extensions. […]
New location extension ad format now live on Google Display Network Some ads may be converted automatically to the new location-specific display ad format Google is bringing information about local advertisers to a new display ad format on the Google Display Network. The new location extension ads rolled out in AdWords on Tuesday. The ads may […]
After executing “The Skyscraper Technique“, the number of backlinks to that page shot up like a rocket: More importantly, organic search traffic to my entire site — not just that post — doubled in just 14 days: As a nice bonus, that single post has driven more than 300,000 referral visitors to my site so […]
You probably already know that Google uses about 200 ranking factors in their algorithm… But what the heck are they? Well today you’re in for a treat because I’ve put together a complete list. Some are proven. Some are controversial. Others are SEO nerd speculation. But they’re all here. Domain Factors 1. Domain Age: In […]
Google Fred Update Targets Ad Heavy, Low Value Content Sites The Google Fred Update which we first spotted rolling out early morning on March 8th seems to be fairly big. After reviewing well over 70 sites that were hit by this update, 95% of them share two things in common. The sites all seem content […]
“Siloing a website means grouping related pages together, either structurally or through linking, to establish the site’s keyword-based themes” Silos are content taxonomies and linking structures that help to index your content, distribute link juice, add additional relevancy signals and push up rankings. The infographic below demonstrates exactly how to set up both organizational silos […]
It’s safe to say that the influence that Google has had in the last two decades has been phenomenal. The search giant has completely changed the way we discover and access information, providing a faster and more direct path to what we are seeking. In fact, it is estimated that in 2016 over 2trn searches were […]
Probably every digital marketer aware of Google Analytics has a report called ‘In-page Analytics’ through which you can decide how users interact with your site as far as the anchor links/content they tapped on a website page. Through this understanding, you can evaluate your CTA (call to activities) and other on-page components (like enticing elements to […]
Original Article: searchengineland.com