PPC Advanced Strategy to Outrank Competition on AdWords AdWords advertisers should consider leveraging the new Target Outranking Share feature to beat out competitors for Google SERP space.    New AdWords Bid Strategy To Outrank Competitors on Google TL;DR Target Outranking Share: AdWords strategy to strategically outrank specific competitors on Google search Google’s new bidding feature […]

5 Easy Google Analytics Reports to Help You Increase Conversions Google Analytics is a powerful ally in boosting your conversion rate. A lot of conversion rate optimization strategies begin with user testing and serving variations of the same web page to a relatively small subset of visitors. That’s like a doctor prescribing medicine before making […]

Are you ready to get the most out of Google Analytics? If so, we’ve collected the ultimate guide to over 150 Google Analytics resources you can use, including the top official Google Analytics channels, Google Analytics integrations, tools for Google Analytics, and articles about Google Analytics. Official Google Analytics Channels Stay up to date with […]

Google Analytics Cheat Sheet Are you maximizing your company website, blog, and Facebook page?  Are they optimized for the best performance to fit your needs and for organic search results?  Google Analytics is one of the most popular web visitor tracking tools.  It adds a small snippet of code that is placed on all the […]

If you haven’t used them before, the attribution models inside Google Analytics can be confusing, daunting or a mixture of both. So what the heck are they and why should you be using them? Great question! It’s all about how you attribute the conversions on your website to your marketing channels. Let’s say someone clicks […]

Display ads with location extensions can help drive foot traffic to your stores—closing the loop between your online display ads and your offline sales. This article explains how to create ads with location extensions on the Display Network. For instructions on how to use location extensions on the Search Network, go to Use location extensions. […]