Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a “major” algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways. For search marketers, knowing the dates of these Google updates can help explain changes in rankings […]
PPC Advanced Strategy to Outrank Competition on AdWords AdWords advertisers should consider leveraging the new Target Outranking Share feature to beat out competitors for Google SERP space. New AdWords Bid Strategy To Outrank Competitors on Google TL;DR Target Outranking Share: AdWords strategy to strategically outrank specific competitors on Google search Google’s new bidding feature […]
Display ads with location extensions can help drive foot traffic to your stores—closing the loop between your online display ads and your offline sales. This article explains how to create ads with location extensions on the Display Network. For instructions on how to use location extensions on the Search Network, go to Use location extensions. […]